Studio Evergreen is a design studio & partner for businesses ready for their brand to look as good as the services they offer.

Evergreen builds strategic, story-driven visual identity systems developed down to the tiniest detail and built to last.

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The image featured at the top of the about us page #1
The image featured at the top of the about us page #1

capabilities

brand identity

Brand Strategy
Logo Design
Secondary Marks
Typography Systems
Color Palette Development
Brand Patterns
Custom Illustration
Image Treatments
Brand Guidelines

brand stewardship

Print Design
Digital Design
Apparel & Merch
Packaging
Icons
Spot Illustrations
Key Art
Presentation Decks
Document Layout

good design begins with curiosity, long before any visual takes shape.

good design begins with curiosity, long before any visual takes shape.

good design begins with curiosity, long before any visual takes shape.

It begins with asking what a brand is actually trying to do, and how to best tell that story.

I've been thinking about visual communication that way for a long time, though my first medium of translation was through film and photography. I spent years behind a camera learning how images carry meaning, how composition creates feeling, how the right frame can make something ordinary feel significant. When I started designing, I brought all of that with me.

I spent several years as the sole in-house designer for a growing church, which taught me things no formal design education could. I jumped into the deep end of event branding, print & merch design, illustration, and typographic systems. But even more importantly, I learned to ask the right questions, to welcome constructive criticism, to translate a tangle of ideas into one cohesive, beautiful whole.

I've been thinking about visual communication that way for a long time, though my first medium of translation was through film and photography. I spent years behind a camera learning how images carry meaning, how composition creates feeling, how the right frame can make something ordinary feel significant. When I started designing, I brought all of that with me.

I spent several years as the sole in-house designer for a growing church, which taught me things no formal design education could. I jumped into the deep end of event branding, print & merch design, illustration, and typographic systems. But even more importantly, I learned to ask the right questions, to welcome constructive criticism, to translate a tangle of ideas into one cohesive, beautiful whole.

Designing for an organization with a clear mission and a passionate audience is some of the most meaningful—and most demanding—work you can do. Faith-based organizations remain a core part of my practice, and I bring that same sense of mission to every client I work with, regardless of industry.

I went out on my own in 2024 and founded Studio Evergreen shortly after in Milwaukee, Wisconsin. The significance of Evergreen is both personal and professional. I've always loved the outdoors, finding peace and energy from the natural world. The last name I inherited from my husband describes it perfectly: Wootonn, people of the woods. But Evergreen also perfectly captures the perspective I bring to my professional practice—that the best brands aren't trends, they're perennial. They put down roots, adapt through seasons, and keep growing.

Designing for an organization with a clear mission and a passionate audience is some of the most meaningful—and most demanding—work you can do. Faith-based organizations remain a core part of my practice, and I bring that same sense of mission to every client I work with, regardless of industry.

I went out on my own in 2024 and founded Studio Evergreen shortly after in Milwaukee, Wisconsin. The significance of Evergreen is both personal and professional. I've always loved the outdoors, finding peace and energy from the natural world. The last name I inherited from my husband describes it perfectly: Wootonn, people of the woods. But Evergreen also perfectly captures the perspective I bring to my professional practice—that the best brands aren't trends, they're perennial. They put down roots, adapt through seasons, and keep growing.

—Izzy Wootonn, Founder & Principal Creative

process

01 Discovery

Before anything gets designed, we get clear on what we're building and why. This means understanding your business, your audience, your competitive landscape, and how your brand needs to show up in the world.

02 Direction

From that foundation, I develop a creative direction: the strategic and visual framework that will guide every decision that follows. You'll know exactly what we're making and why before a single logo gets built.

03 Design

This is where the ideas come to life. Design, implement feedback, design. Rinse and repeat through structured rounds of feedback until the work is right.

04 Delivery

You receive a complete, organized asset library with everything you need to implement your brand confidently across print, digital, and everywhere else it needs to be.

have a project in mind?

I'd love to learn more and see if it's a good fit.

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