Eventus Revenue Partners
Client
Eventus Revenue Partners
Industry
B2B Sales & Advertising
Scope
Brand Identity
Credits
Izzy Wootonn
Creative Direction & Design
Allie Ochs Stogner
Copywriting
A boutique agency helping companies harness the power of their audience via newsletter monetization.
Named after the Latin word for results, Eventus needed a brand and website that would help them stand out from their competitors. With a landscape full of safe sans-serifs and “tech blue” color palettes, we opted to lean into the ancestor of the newsletter— good old-fashioned newpapers & the “golden age” of US advertising in the 1960s.
the re-frame
Abstract collages resonate when stock images repel.
Wanting to avoid cheesy, stuffy corporate stock imagery, I opted to blend photos of the human, the organic, and the man-made. The result was a set of dynamic collages that meaningfully represent abstract digital concepts like revenue growth, audience engagement, and email newsletters.
